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NBA 2K has evolved from simply another product

When we announced the teaser, everyone was thinking it was going to become another NBA player...it lets us live in the world of fashion, culture, and music where 2K is sitting at the table NBA 2K23 MT."
 NBA 2K has evolved from simply another product that is hyped in the gaming world. It's now an iconic moment in pop culture and its intersection with pop culture, music and fashion, sneakers, and, of obviously, basketball has taken the franchise to heights cannot be matched by other games. With the latest edition, NBA 2K23, the game broke records when it announced J. Cole as the first rapper to grace with the covers of NBA 2K with the Dreamer Edition. Although it's definitely a surprise that 2K made a announcement like this at such a late stage in the release process, the style of the game's own design may have indicated that this could happen one day. Even with that in mind that it wasn't actually 2K's idea. It is J. Cole's.
 "Three and a half years ago when he was dunking at one of the break times on the All-Star Weekend Saturday Night, J. Cole said 'Ronnie, I'd love to be on MyCareer and assist you in thinking about the ideation around that"" Ronnie 2K tells Complex. "I was part of our team to bring this idea into existence, but it was very fitting to work with him. The moment we released the teaser, everyone thought it was going to be another basketball player...it allows us to stay in fashion, culture, music which 2K has a seat at the table right now."
 The J. Cole cover is one of the four covers for the new edition of 2K The other covers include Michael Jordan, Devin Booker and a duo featuring Sue Bird and Diana Taurasi. NBA 2K23 news has been all over social media of late with the NBA ratings dropping this week. Kevin Durant even took at joke when his 2K rating was released.On the day of the game's release, we spoke with Ronnie Singh aka Ronnie 2K on the reasoning behind putting MJ as the game's cover instead of LeBron and also on the reason Devin Booker was selected over other NBA stars, MyCareer, ProAm, gameplay, and more 2K23 MT Buy.
 Being a part of the process, what's the biggest thing you're excited about in NBA 2K23?

on November 1 at 7:29

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